Managing your online presence
What is an online presence?
An online presence is having a voice on the internet that shares your ideas with anybody who is interested. It is also a way to get in touch with your community and industry. Keeping up to date with important information and hearing other ideas from people with similar situations to your own. You will be able to find out about your specialist field and see what you can do to stay relevant.
Why does having an online presence matter?
Simon talked about employers googling the applicant before interview and even admitted to doing it himself. I was under the assumption that this was not allowed but apparently it is rather common.
Managing your profile is just as important as keeping your CV up to date. Simon even went on to say CVs are becoming less and less relevant which sort of contradicts what our career adviser tells us. This is interesting and something I think you have to work out with personal experiences.
Offline presence?
At first I had no idea what this meant or imagined it would be helpful. Simon himself admitted to never thinking much of an offline presence until the last 5 years. What he means by this term is going to exhibitions, meetings, socials with people in your industry. Get your name out there and gain contacts by meeting people in person. It is a lot easier give off a stronger more accurate impression in person. This leads on to another point he made with how important profile pictures are. This allows you to present yourself online and then be recognized offline. Having a simple picture of yourself rather than a graphic or art allows you to become recognizable at events of which people may be looking out for you.
Conclusion
Simon Wood was a good talker and really sold me on what he was talking about. He also spoke about a job offer that seemed rather interesting. I have become more aware of online presence and have already made changes and tried new things as a result of this presentation.
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